About
Working hours
Designing & Building Digital Products. Sipping Coffee.
After hours
Making Ceramics. Trying Out New Restaurants. Walking My Dog.
With 18 years of professional agency and consultancy experience in the Design industry, I have worked with a few high-profile clients to develop their brands and products. In the past 10 years, I have been focusing on delivering the best customer experience by truly understanding my clients’ businesses as well as their users through both qualitative and quantitative research.
From defining high-level UX strategy to managing design system, I am very experienced in delivering end-to-end products. I am also hands-on working with design and I take pride in creating products that are truly user-centric that help people live better. I have also got a good business sense that helps corporates improve their internal business processes through service design.
As the XD Guild Master and a member of the Practice Group at AND Digital, I am responsible to set the direction for the development of design practice within the business and work with the management team to define and deploy a tangible strategic plan. I am also a regular contributor to help our company pitch and win new businesses.
Skills
UX Strategy, Experience Design,
Design Workshop, Design Sprint, Design System, Interface Design,
Cross-Platform Design, Research, Branding, Optimisation, Agile, Resource Planning, Team Management, Client Management
Languages
English
Chinese (Cantonese & Mandarin)
Rights to work
United Kingdom
European Union
Hong Kong
Work Experience
Design Principal, AND Digital
Oct 2021 - Now
Client: LEGO, Robert Walters, Azzurri, Aviva, Mars, Berry Bros & Rudd, Young Vic
Design Director, Ekino (Havas)
July 2021 - Oct 2021
Client: Whitbread (Premier Inn)
Head of UX, GTB
Sep 2017 - Dec 2020
Client: Ford Motors
Creative Director, Status Creative
Oct 2014 - September 2017
Clients: NBA, Converse, Relvon, Simple, TRESemmé, VO5, Briqs (FinTech), Zzish (EdTech), Quizalize (EdTech)
Senior Designer, IMG
Feb 2009 - Oct 2014
Clients: The Wimbledon, Indian Premier League (IPL), Premier League Productions, The Open Championship, Sport 24, EdgeSport, The Wimbledon Archive, Golfing World, IMG Golf, IMG Media, etc.
Designer, The Brew
Jun 2006 - Oct 2008
Clients: HEW Magazine, British Safety Council, InStock Magazine
Research Assistant, City University of Hong Kong
Dec 2003 - Sep 2004
Education